One day “avid runner” Stephen Lease looked in the mirror and had an awakening: He looked like the biggest tool in the world. Lame hat, dorky shades, compression everything, giant arm sleeves, run belt with gels, and a performance diaper. (Okay, the performance diaper is a joke, but everything else is true). "What the f*** am I wearing right now?" he wondered.
After hitting rock bottom, Stephen noticed most runners weren't wearing overpriced high-performance sunglasses. They wore cheap sunnies from gas stations. There was a huge opportunity for stylish, fun, functional, affordable shades in the running space. This was the seed of goodr! (A pink, flamingo-shaped seed, watered with piña coladas.)